Build your Brand and Recruit from Universities – Employer campaign kicks off

Skilled workforce is the company’s most important asset. In 2022, we have encountered both a labor shortage and a record number of vacancies. In this competitive situation, the organization should be a desired workplace and stay up to date with the students’ expectations and values. Successful recruitment requires long-term work, visibility and building a positive employer image in students’ everyday life. Universities offer various opportunities for this, from mentoring to recruitment.

There are approximately 160,000 students at Finnish universities who are looking for internships or will enter the working life after graduation. The Aarresaari Career Services Network of Finnish Universities offers companies and employers a way to reach students and increase their visibility.

Build your Brand and Recruit from Universities campaign aims to highlight and develop cooperation between universities and companies. The campaign brings together university recruitment channels and events, as well as lift ups from the recruitment services universities offer for companies. The campaign is for those employers who want to develop their employer image among students.

The campaign will kick off in October 2022.

Read more about the campaign on our website: Build your Brand and Recruit from Universities – Aarresaari